Hi everyone,
I am looking to explore how augmented reality (AR) and virtual reality (VR) are being used in marketing. Can anyone share some notable examples or case studies where AR/VR has been effectively integrated into marketing campaigns? I am interested in seeing how these technologies are being used to engage customers and drive sales.
Nike partnered with Roblox to create Nikeland, a virtual world modeled after Nike’s headquarters, where users can explore, play games, and interact with Nike products. In physical stores, Nike employs augmented reality to let customers scan items for more information and virtual try-ons. IKEA’s AR app, IKEA Place, helps customers visualize how furniture will look in their homes before buying. Sephora offers a Virtual Artist app for trying on makeup virtually, and L’Oreal’s AR Try-On lets users try different beauty products through their mobile app.